Centre Of Gravity Method Facility Location Example Essay

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We will discuss three techniques to help a location decision--the location rating factor, the center-of-gravity technique, and the load-distance technique. The location factor rating mathematically evaluates location factors, such as those identified in the previous section. The center-of-gravity and load-distance techniques are quantitative models that centrally locate a proposed facility among existing facilities.

The decision where to locate is based on many different types of information and inputs. There is no single model or technique that will select the "best" site from a group. However, techniques are available that help to organize site information and that can be used as a starting point for comparing different locations.

In the location factor rating system, factors that are important in the location decision are identified. Each factor is weighted from 0 to 1.00 to prioritize the factor and reflect its importance. A subjective score is assigned (usually between 0 and 100) to each factor based on its attractiveness compared with other locations, and the weighted scores are summed. Decisions typically will not be made based solely on these ratings, but they provide a good way to organize and rank factors.

In general, transportation costs are a function of distance, weight, and time. The center-of-gravity, or weight center, technique is a quantitative method for locating a facility such as a warehouse at the center of movement in a geographic area based on weight and distance. This method identifies a set of coordinates designating a central location on a map relative to all other locations.

The starting point for this method is a grid map set up on a Cartesian plane, as shown in Figure 9.4. There are three locations, 1, 2, and 3, each at a set of coordinates (xi,yi) identifying its location in the grid. The value Wi is the annual weight shipped from that location. The objective is to determine a central location for a new facility.

The coordinates for the location of the new facility are computed using the following formulas:

where
x, y= coordinates of the new facility at center of gravity
xi, yi= coordinates of existing facility i
Wi= annual weight shipped from facility i

A variation of the center-of-gravity method for determining the coordinates of a facility location is the load-distance technique. In this method, a single set of location coordinates is not identified. Instead, various locations are evaluated using a load-distance value that is a measure of weight and distance. For a single potential location, a load-distance value is computed as follows:

where
LD = the load-distance value
li = the load expressed as a weight, number of trips, or units being shipped from the proposed site to location i
di = the distance between the proposed site and location i

The distance di in this formula can be the travel distance, if that value is known, or can be determined from a map. It can also be computed using the following formula for the straight-line distance between two points, which is also the hypotenuse of a right triangle:

where
(x, y) = coordinates of proposed site
(xi, yi) = coordinates of existing facility

The load-distance technique is applied by computing a load-distance value for each potential facility location. The implication is that the location with the lowest value would result in the minimum transportation cost and thus would be preferable.

Location factor ratings can be done with Microsoft Excel. Exhibit 9.1 shows the Excel spreadsheet for Example 9.1. Notice that the active cell is E12 with the formula (shown on the formula bar at the top of the spreadsheet) for computing the weighted score for site 1.

POM for Windows also has a module for computing location factor ratings as well as the center-of-gravity technique. The solution screen for the application of the center-of-gravity technique in Example 9.2 is shown in Exhibit 9.2.

Excel OM also has modules for location factor ratings and the center-of-gravity technique. Exhibit 9.3 and Exhibit 9.4 show the solution screens for Examples 9.1 and 9.2, respectively.


9-16. What would be the important location factors that McDonald's might consider before opening up a new restaurant?

9-17. The following businesses are considering locating in your community:

    A pizza delivery service A sporting good store A small brewery A plant making aluminum cans
Describe the positive and negative location factors for each of these businesses.

9-18. Assume that you are going to open a fast-food restaurant in your community. Select three sites. Perform a location factor analysis for each and select the best site.

9-19. Suppose your college or university were planning to develop a new student center and athletic complex with a bookstore, theaters, meeting areas, pool, gymnasium, and weight and exercise rooms. Identify three potential sites on your campus for this facility and rank them according to location factors you can identify.

В нескольких метрах от них лежало тело Хейла. Выли сирены. Как весенний лед на реке, потрескивал корпус ТРАНСТЕКСТА. - Я спущусь вниз и отключу электропитание, - сказал Стратмор, положив руку на плечо Сьюзан и стараясь ее успокоить.

 - И сразу же вернусь.

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